Top 5 Fashion Games on Android in Oceania Q1 2023

The first quarter of 2023 saw interesting trends in the performance of the top 5 fashion games on the Android platform in Oceania. Below, we break down the weekly downloads, revenue, and active user trends for each app, based on data from Sensor Tower.

Makeover Studio: Makeup Games experienced fluctuating weekly revenue, peaking at around $430 in mid-January. Downloads saw a significant decline from 15.7K in the first week of January to approximately 1.4K by the end of March. However, weekly active users remained relatively stable, hovering around 65K towards the end of the quarter.

Makeover salon: Makeup ASMR showed modest revenue, peaking at about $95 in late January and late February. Downloads started strong at 9.5K in mid-January but dropped to around 2.6K by the end of March. Active users followed a similar trend, decreasing from 11.1K in the second week to around 4K by the end of the quarter.

Makeover & Makeup ASMR had consistent low revenue, with minor peaks at $56 in late January. Downloads decreased from 12K in early January to approximately 1.4K by the end of March. Active users showed a slight decline, starting at 14.9K in early January and ending at around 14.3K by late March.

Fashion Battle - Dress up game maintained steady revenue, peaking at $79 in late February. Downloads showed an upward trend towards the end of the quarter, increasing from 2.5K in late January to 4.5K by late March. Active users also saw an increase, rising from 7.2K in late January to 9.4K by late March.

Project Makeover generated substantial weekly revenue, averaging around $24K to $26K throughout the quarter. Downloads were stable, with a slight increase to 5.3K in late January before settling around 1.9K by late March. Active users showed a gradual decline, from 30.4K at the start of the quarter to about 24.3K by the end.

For more insights and detailed data, visit Sensor Tower.